When did StepITS launch?

The pilot of StepITS began in September 2018 in a number of primary schools in Kent, Surrey & SE London. The feedback from pilot schools was used for a soft-launch in November 2018 before the national launch at BETT 2019 in January. StepITS is now being used in a number of schools, university research projects and local authority public health teams

How do we register our interest or find out more?

To get involved or get more details simply contact us via email at or call the team on +44 203 637 8311

What’s the deal with the green turtle?

The “green turtle” is a tortoise called Sydney. Sydney is the StepITS mascot and you will see them more and more. Why a tortoise? Because just like in the tortoise and the hare story, we know that every step a child does makes a difference, fighting childhood obesity isn’t about running the fastest or being the first.
The journey to a healthy life starts with a single step.
Sydney will be starring in their own book soon and appearing at assemblies in schools across the land. Watch this space!


There have been a number of studies of the effectiveness of pedometer based interventions on primary aged children, two excellent examples can be found here, click on the images below for more information:

How do we sign up?

Simply get in touch with us at or call +44 (0) 20 3637 8311 and our customer team will talk you through the process
What does it cost?
The early adopter StepITS price is £13 per child in the school for each of the first 2 years of a 3 year contract, and £6 per child for the third year. These prices will be held until 1 November 2018
Is StepITS eligible for sports premium funding?
Absolutely, StepITS is designed to get inactive children moving which is line with one of the UK Chief Medical Officer’s key indicators:

the engagement of all pupils in regular physical activity – the Chief Medical Officer guidelines recommend that all children and young people aged 5 to 18 engage in at least 60 minutes of physical activity a day, of which 30 minutes should be in school

Unlike most uses of sports premium funding, StepITS provides actual empirical data to allow you to prove the impact of the intervention
I can get a pedometer for £3 from eBay, why don’t I just do that?
There are 3 reasons why the StepITS programme is hugely superior to cheap pedometers from eBay.

1. Studies show that pedometers only have a short term impact on activity unless introduced and managed as part of a comprehensive programme of activities, lessons, challenges and targets. StepITS includes all of this, cheap pedometers don’t.

2. One of the biggest barriers to adoption of pedometer based interventions in schools previously is the extra work put onto the teachers to manually record the number of steps, collate it for their class and aggregate it with data from other classes. Without the feedback from seeing results intra-day children lose interest very rapidly. StepITS pedometers use state of the are IoT technology to stream data wirelessly in real time. Teachers do not have to write down any numbers and children can see their live performance on a screen in the classroom (whenever the teacher wants to show them!)

3. Pedometers can be hugely distracting in the classroom. Children quickly realise that fidgeting and messing about makes the numbers on their pedometer go up and they start to cheat. Additionally the “reset” button on the pedometer is very tempting, but kills the data. StepITS pedometers have no screens, no buttons and don’t distract the children. They only see their activity when the teacher wants to show them and there’s even a “pause” option for the teacher to stop all data being recorded during lessons where the children need to be sedentary.