About Us


After my son wandering off in the Zoo and stories of other exhausting school trips – I was sure technology could help! They say that necessity is the mother of invention so jump forward to 2018 and I’ve started The Hug Group Ltd and launched our first product – ClassHug.

Here are the people who have helped make ClassHug the success it is so far today!

Meet the Team

Andy Davies

Founder & CEO

020 3637 8211


Prior to founding The Hug Group in late 2016, Andy worked in financial services and was the founder and CEO of CloudMargin Ltd, a multi-award winning financial risk management platform. Andy spends a lot of his free time chasing his two children around parks and soft-play centres. Andy is also a Governor at his local school.

Jade Estelle

Director of Sales & Marketing

020 3637 8217


Jade is Director of Sales and Marketing here at The Hug Group as well as a mother of two girls under the age of 11 and has also worked in the educational sector. Safeguarding children has always been Jade’s main focus so when the opportunity arose to spread to word about ClassHug and join the team at The Hug Group – she jumped at it!

Vanessa Fell

Director of Education & Industry Relations

020 3637 8210


Vanessa has over 20 years of experience in education within EYFS and KS1 including being Nursery Coordinator, Early Years Teacher and the SENDco (Special Educational Needs and Disability coordinator) at a leading independent school in Surrey. Vanessa has been a leading advocate of learning outside of the classroom both on and off site.

Lee Denness

Director of Technology

020 3637 8210


Lee has been writing educational apps in his spare time for years as well as teaching children to be programmers and running the coding club at his school. Lee has taken the plunge to be a full time developer and uses his education background for the next wave of EdTech, designing apps with teachers and children in mind.

Harry Mcevoy

Marketing Executive

020 3637 8218


Harry has a BA Hons Degree in Physical Education and Sport; he has also spent time teaching & coaching. Harry has experience in the marketing industry and has used his knowledge of teaching and education to excel in his role here at Hug Group. Harry also loves keeping active and plays football and tennis as well as cycling and going to the gym.

Alice Jardine

Sales & Marketing Executive

020 3637 8219


Alice has a digital applications qualification as well as working in retail for 2 years whilst studying for her A-Levels. In addition to this, Alice currently promotes small business' on her social media channels. In her spare time Alice likes to do yoga, skiing and read novels.

Sam Wilkinson

Full Stack Developer

020 3637 8210


Sam has a real passion for full stack web development. He has a degree in Computer Science as well as experience in web development and developing applications in React which makes him an asset here at Hug Group. Sam has taught English abroad in places like Mexico and Taiwan, he can also speak Spanish at a high level.